Business Innovation: So funktioniert kundenzentriertes Innovationsmanagement

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Einleitung

Why do you get along with the people around you? Think of your friends, family, and colleagues. Why are you close? Why do they contact you? Why do you meet up?

Something you did, something you said, or something you responded to genuinely connected with them. You touched on an important value, and that laid the foundation for trust—the basis of any solid relationship.

I’m also sure of what you didn’t do. Which was rambling off a list of traits about yourself, or why you’re such a great person. Yet some people do that. Ever notice how you tend to avoid them?

Kapitel 1

Change Management: Wandel in der Unternehmenskultur

However, because of their unconventional homepage, there were users that missed the video call to action and otherwise didn’t know what to do. They ended up having to click around the rest.

Scrum Methode

It’s simple, visually-appealing, and effective—especially given that Wistia’s product is a video-hosting service. Due to the size of the video on the homepage, users were far more likely to go ahead and watch it, which then ran them through Wistia’s various product features. For less tech-savvy users in particular, the video format was extremely effective at driving engagement with the actual information being presented. The video drew users in, who then described the company as “fun” and “quirky.”

Aufbau eines Trainingstages

Für den Aufbau eines nachhaltigen Trainingserlebnisses haben wir einige, zentrale Prinzipien definiert: Start und Ende des Trainings sind ebenso wichtig, wie regelmäßige Pausen. Bei unseren modularen Trainingsstrukturen orientieren wir uns daher am Session-Konzept des Barcamp-/Open-Space-Formats.
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